The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make

Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they’re discovering it’s not as easy as it sounds. To make sure you avoid the common pitfalls, check out “The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make” in which Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler.

Factory of the future: Achieving digital excellence in manufacturing, today

“Industry 4.0” is the term coined to describe the rise of automation and data exchange in manufacturing, technology, and it has transcended the factory floor to now include the entire manufacturing process. In this eBook from #Microsoft, you can learn how to equip your business with tools that transform the connected manufacturing ecosystem and exceed customer expectations. Contact Application Factory Inc. to learn more!

Go The Extra Mile – It’s Never Crowded

Your competitors can try and copy products and services, but they can’t replicate your secret sauce—what makes you stand out from the crowd. What would you say it is? Would your customers be able to identify your stand-alone differentiator? Do they believe your company would go the extra mile for them? Read Andrew MacKenzie’s “Go the Extra Mile-It’s Never Crowded” to help you consider and evaluate your differentiation from competitors—and whether your customers would reach the same conclusions. Subscribe to Application Factory Inc. for more!