Microsoft’s Windows Virtual Desktop spring refresh: What’s new and next

Due to the massive workforce shift from working in-office to working remotely, the demand for Windows Virtual Desktop has increased. Microsoft continues to work around the clock to ensure its customers have best-in-class experiences with the Azure Migration Program, an enhanced Teams experience, and more. Check out the newest updates and what you can expect in the future, and contact Application Factory Inc. to learn more.

The Company Of The Future Has A Soul

Customer expectations are changing. Price points might still be important, but companies should look at bettering the lives of their employees, customers and communities if they want to thrive in the future. Author of customer experience and the future of companies, Blake Morgan writes that “the company of the future is thoughtful and looks outside its office walls to do good in the world and create real change.” Read her entire article, “The Company of the Future Has a Soul,” for a better understanding of this shift. Subscribe to Application Factory Inc. for more content!

Customer Lifetime Value and the Subscription Economy

“Customer Lifetime Value and the Subscription Economy” by Phani Nagarjuna is an interesting article about the concept that a customer has a quantifiable lifetime value—first considered in the magazine industry’s subscription-based revenue system. “In today’s always-connected, data-saturated economic system,” writes Nagarjuna, “business models have become the mainstay beyond just magazines and streaming video services.” He continues that “every business today” has a reason to consider its customers as continuing streams of revenue “rather than their individual, one-and-done purchases.” Read his article as you contemplate how to address the lifetime value of your customers.

4 Reasons Why Social Proof Is Essential to Building Your Brand

“Your social proof is the elements of conversation that verify your brand…it is built with every interaction you make on behalf of your brand,” writes Maleeka T. Hollaway. It includes testimonials, comments, media interviews and even contributed content. If you’re a subject-matter expert, your audience will notice—seek to stand out as a resource in your area of expertise! For a deeper understanding of why social proof is essential to your business, read Hollaway’s entire article, “4 Reasons Why Social Proof is Essential to Building Your Brand.”