November 15, 2021

How to Empower Your Employees to Be More Customer-Centric

In order to create a customer-centric organization, it’s imperative that you empower your employees to serve their customers. Provide training and skill development—and trust that your employees can handle the job. In his article, “How to Empower Your Employees to Be More Customer-Centric,” Phil Geldart offers guidelines on how to manage empowered employees as you strive to establish a more customer-centric company. Read his article and subscribe to Application Factory Inc. for more content!

Chett Michael Uncategorized 0 56 sec read
September 14, 2021

The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make

Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they’re discovering it’s not as easy as it sounds. To make sure you avoid the common pitfalls, check out “The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make” in which Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler.

Chett Michael Uncategorized 0 34 sec read
September 7, 2021

Factory of the future: Achieving digital excellence in manufacturing, today

“Industry 4.0” is the term coined to describe the rise of automation and data exchange in manufacturing, technology, and it has transcended the factory floor to now include the entire manufacturing process. In this eBook from #Microsoft, you can learn how to equip your business with tools that transform the connected manufacturing ecosystem and exceed customer expectations. Contact Application Factory Inc. to learn more!

Chett Michael Uncategorized 0 15 sec read
September 7, 2021

Go The Extra Mile – It’s Never Crowded

Your competitors can try and copy products and services, but they can’t replicate your secret sauce—what makes you stand out from the crowd. What would you say it is? Would your customers be able to identify your stand-alone differentiator? Do they believe your company would go the extra mile for them? Read Andrew MacKenzie’s “Go the Extra Mile-It’s Never Crowded” to help you consider and evaluate your differentiation from competitors—and whether your customers would reach the same conclusions. Subscribe to Application Factory Inc. for more!

Chett Michael Uncategorized 0 28 sec read

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