Council Post: Creating An Effective Case Study: 12 Important Tips To Remember

Case studies are valuable pieces of evidence in your marketing programs. They demonstrate the thought process involved in creating solutions to previous problems, and they can give your prospective clients a boost of confidence in your abilities. Developing a case study, however, requires a balance of revealing enough background details—both of the problem and solution—while presenting it in in a way that doesn’t feel like you’re advertising. Read this article for great tips from 12 experts on how to create successful case studies: “Creating an Effective Case Study: 12 Important Tips to Remember.”

Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)

This week’s guest is Gerry Murry, a Research Director with IDC’s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he’s got a great pulse on marketing budgets and trends. He confirms that we’ve seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it’s “way […]

Big Red Cloud: Targeting pain points

Chief Executive Marc O’Dwyer shares that he started Big Red Cloud, an online cloud accounting software company, because as a business owner of a different company, he experienced problems with his own accounting systems and believed there had to be a better way. Because of these prior pains, he focuses on supporting customers and claims it is the primary reason […]

Four Ways To Boost Customer Experience (And Thus Hold Onto Your Clients)

Customer Experience starts from “being a customer-centric firm from the ground up” writes Ryanne Van Der Eijk’s in her article, “Four Ways to Boost Customer Experience (and Thus Hold onto Your Clients).” She states that it must start with a company culture that is focused on customer satisfaction. It requires employee training and buy-in, not just once but rather saturated in company trainings, workflow, processes and even the hiring process. There should be no doubt to your employees that your company is centered around the customer and their experience. Read Van Der Eijk’s article for tips on boosting customer experience with your business.