{"id":415,"date":"2022-01-03T23:18:23","date_gmt":"2022-01-03T23:18:23","guid":{"rendered":"https:\/\/blog.applicationfactory.com\/?p=415"},"modified":"2022-01-03T23:18:23","modified_gmt":"2022-01-03T23:18:23","slug":"microsoft-partner-network-podcast-partner-marketing-pros-episode-nine-part-two","status":"publish","type":"post","link":"https:\/\/blog.applicationfactory.com\/?p=415","title":{"rendered":"Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)"},"content":{"rendered":"<p>This week&#8217;s guest is Gerry Murry, a Research Director with IDC&#8217;s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he&#8217;s got a great pulse on marketing budgets and trends. He confirms that we&#8217;ve seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it&#8217;s &#8220;way less expensive for the reach that you get.&#8221; Yet he also advises to pay close attention to the privacy and data collection trends that continue to be on the rise. Marketers must be respectful and create positive relationships centered around customer privacy\u2014a priority pillar in this digital business world. Listen to the entire podcast for more insight into marketing budgets and investments!<\/p>\n<p><a href=\"https:\/\/stuf.in\/b8egj8\" target=\"_blank\" rel=\"noopener\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s guest is Gerry Murry, a Research Director with IDC&#8217;s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he&#8217;s got a great pulse on marketing budgets and trends. He confirms that we&#8217;ve seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it&#8217;s &#8220;way [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":""},"categories":[1],"tags":[],"featured_image_src":null,"author_info":{"display_name":"Chett Michael","author_link":"https:\/\/blog.applicationfactory.com\/?author=1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two) | Application Factory Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.applicationfactory.com\/?p=415\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two) | Application Factory Blog\" \/>\n<meta property=\"og:description\" content=\"This week&#8217;s guest is Gerry Murry, a Research Director with IDC&#8217;s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he&#8217;s got a great pulse on marketing budgets and trends. He confirms that we&#8217;ve seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it&#8217;s &#8220;way [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.applicationfactory.com\/?p=415\" \/>\n<meta property=\"og:site_name\" content=\"Application Factory Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AppFacInc\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-03T23:18:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AppFacInc\" \/>\n<meta name=\"twitter:site\" content=\"@AppFacInc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chett Michael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.applicationfactory.com\/#website\",\"url\":\"https:\/\/blog.applicationfactory.com\/\",\"name\":\"Application Factory Blog\",\"description\":\"The Application Factories Blog for products and information.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.applicationfactory.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.applicationfactory.com\/?p=415#webpage\",\"url\":\"https:\/\/blog.applicationfactory.com\/?p=415\",\"name\":\"Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two) | Application Factory Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.applicationfactory.com\/#website\"},\"datePublished\":\"2022-01-03T23:18:23+00:00\",\"dateModified\":\"2022-01-03T23:18:23+00:00\",\"author\":{\"@id\":\"https:\/\/blog.applicationfactory.com\/#\/schema\/person\/114181ccaefc1096135b482510145067\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.applicationfactory.com\/?p=415#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.applicationfactory.com\/?p=415\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.applicationfactory.com\/?p=415#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.applicationfactory.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.applicationfactory.com\/#\/schema\/person\/114181ccaefc1096135b482510145067\",\"name\":\"Chett Michael\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.applicationfactory.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fbace630c23ac161be02d51901bb4f8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fbace630c23ac161be02d51901bb4f8a?s=96&d=mm&r=g\",\"caption\":\"Chett Michael\"},\"url\":\"https:\/\/blog.applicationfactory.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two) | Application Factory Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.applicationfactory.com\/?p=415","og_locale":"en_US","og_type":"article","og_title":"Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two) | Application Factory Blog","og_description":"This week&#8217;s guest is Gerry Murry, a Research Director with IDC&#8217;s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he&#8217;s got a great pulse on marketing budgets and trends. He confirms that we&#8217;ve seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it&#8217;s &#8220;way [&hellip;]","og_url":"https:\/\/blog.applicationfactory.com\/?p=415","og_site_name":"Application Factory Blog","article_publisher":"https:\/\/www.facebook.com\/AppFacInc","article_published_time":"2022-01-03T23:18:23+00:00","twitter_card":"summary_large_image","twitter_creator":"@AppFacInc","twitter_site":"@AppFacInc","twitter_misc":{"Written by":"Chett Michael","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/blog.applicationfactory.com\/#website","url":"https:\/\/blog.applicationfactory.com\/","name":"Application Factory Blog","description":"The Application Factories Blog for products and information.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.applicationfactory.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.applicationfactory.com\/?p=415#webpage","url":"https:\/\/blog.applicationfactory.com\/?p=415","name":"Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two) | Application Factory Blog","isPartOf":{"@id":"https:\/\/blog.applicationfactory.com\/#website"},"datePublished":"2022-01-03T23:18:23+00:00","dateModified":"2022-01-03T23:18:23+00:00","author":{"@id":"https:\/\/blog.applicationfactory.com\/#\/schema\/person\/114181ccaefc1096135b482510145067"},"breadcrumb":{"@id":"https:\/\/blog.applicationfactory.com\/?p=415#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.applicationfactory.com\/?p=415"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.applicationfactory.com\/?p=415#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.applicationfactory.com\/"},{"@type":"ListItem","position":2,"name":"Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)"}]},{"@type":"Person","@id":"https:\/\/blog.applicationfactory.com\/#\/schema\/person\/114181ccaefc1096135b482510145067","name":"Chett Michael","image":{"@type":"ImageObject","@id":"https:\/\/blog.applicationfactory.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/fbace630c23ac161be02d51901bb4f8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbace630c23ac161be02d51901bb4f8a?s=96&d=mm&r=g","caption":"Chett Michael"},"url":"https:\/\/blog.applicationfactory.com\/?author=1"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=\/wp\/v2\/posts\/415"}],"collection":[{"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=415"}],"version-history":[{"count":1,"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=\/wp\/v2\/posts\/415\/revisions"}],"predecessor-version":[{"id":416,"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=\/wp\/v2\/posts\/415\/revisions\/416"}],"wp:attachment":[{"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.applicationfactory.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}