{"id":348,"date":"2021-09-14T19:40:12","date_gmt":"2021-09-14T19:40:12","guid":{"rendered":"http:\/\/blog.applicationfactory.com\/?p=348"},"modified":"2021-09-14T19:40:12","modified_gmt":"2021-09-14T19:40:12","slug":"the-superhero-fallacy-and-other-storytelling-mistakes-marketers-make","status":"publish","type":"post","link":"https:\/\/blog.applicationfactory.com\/?p=348","title":{"rendered":"The &#8216;Superhero Fallacy&#8217; and Other Storytelling Mistakes Marketers Make"},"content":{"rendered":"<p>Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they&#8217;re discovering it&#8217;s not as easy as it sounds.  <\/p>\n<p>Businesses make mistakes with storytelling, and in this article Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler. Luhn says one example of a common error is when companies make a statement rather than tell a story. They write, &#8220;We have a great story,&#8221; but then fail to tell the story. &#8220;Having a story,&#8221; says Luhn, &#8220;isn&#8217;t the same as saying that you are telling a story.&#8221;<\/p>\n<p>Read The &#8216;Superhero Fallacy&#8217; and Other Storytelling Mistakes Marketers Make&#8221; to learn about other common faux pas marketers make when using stories to connect with customers.<\/p>\n<p><a href=\"https:\/\/stuf.in\/b78wuw\" target=\"_blank\" rel=\"noopener\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they&#8217;re discovering it&#8217;s not as easy as it sounds. To make sure you avoid the common pitfalls, check out &#8220;The &#8216;Superhero Fallacy&#8217; and Other Storytelling Mistakes Marketers Make&#8221; in which Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler.<\/p>\n","protected":false},"author":1,"featured_media":347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":""},"categories":[1],"tags":[],"featured_image_src":"https:\/\/blog.applicationfactory.com\/wp-content\/uploads\/2021\/09\/spm-theme1-week5-thought-thumb.png","author_info":{"display_name":"Chett Michael","author_link":"https:\/\/blog.applicationfactory.com\/?author=1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The &#039;Superhero Fallacy&#039; and Other Storytelling Mistakes Marketers Make | Application Factory Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.applicationfactory.com\/?p=348\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The &#039;Superhero Fallacy&#039; and Other Storytelling Mistakes Marketers Make | Application Factory Blog\" \/>\n<meta property=\"og:description\" content=\"Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they&#039;re discovering it&#039;s not as easy as it sounds. To make sure you avoid the common pitfalls, check out &quot;The &#039;Superhero Fallacy&#039; and Other Storytelling Mistakes Marketers Make&quot; in which Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. 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