{"id":331,"date":"2021-09-07T17:36:04","date_gmt":"2021-09-07T17:36:04","guid":{"rendered":"http:\/\/blog.applicationfactory.com\/?p=331"},"modified":"2021-09-07T17:36:04","modified_gmt":"2021-09-07T17:36:04","slug":"go-the-extra-mile-its-never-crowded","status":"publish","type":"post","link":"https:\/\/blog.applicationfactory.com\/?p=331","title":{"rendered":"Go The Extra Mile &#8211; It&#8217;s Never Crowded"},"content":{"rendered":"<p>The competition is bubbling with businesses trying to replicate successful products and services. What&#8217;s not easy to copy is a unique, stand-for-something brand that customers associate with your company. This article shares three fundamental topics to help you navigate toward unique: Does your brand and core value permeate your staff, culture, and communication? Do you have an in-depth understanding of your target market? How is your brand differentiated from competition? Read Andrew MacKenzie&#8217;s &#8220;Go the Extra Mile-It&#8217;s Never Crowded&#8221; for insight on finding your clear differentiator\u2014one that your customers will recognize and appreciate\u2014and then be willing to go the extra mile for them.<\/p>\n<p><a href=\"https:\/\/stuf.in\/b769sm\" target=\"_blank\" rel=\"noopener\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your competitors can try and copy products and services, but they can&#8217;t replicate your secret sauce\u2014what makes you stand out from the crowd. What would you say it is? Would your customers be able to identify your stand-alone differentiator? Do they believe your company would go the extra mile for them?  Read Andrew MacKenzie&#8217;s &#8220;Go the Extra Mile-It&#8217;s Never Crowded&#8221; to help you consider and evaluate your differentiation from competitors\u2014and whether your customers would reach the same conclusions. Subscribe to Application Factory Inc. for more!<\/p>\n","protected":false},"author":1,"featured_media":330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":""},"categories":[1],"tags":[],"featured_image_src":"https:\/\/blog.applicationfactory.com\/wp-content\/uploads\/2021\/09\/20190507072438_Go_The_Extra_Mile_Its_Never_Crowded_Bigstock_4000pxW_X_2670pxH_copy1.jpeg","author_info":{"display_name":"Chett Michael","author_link":"https:\/\/blog.applicationfactory.com\/?author=1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go The Extra Mile - It&#039;s Never Crowded | Application Factory Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.applicationfactory.com\/?p=331\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go The Extra Mile - It&#039;s Never Crowded | Application Factory Blog\" \/>\n<meta property=\"og:description\" content=\"Your competitors can try and copy products and services, but they can&#039;t replicate your secret sauce\u2014what makes you stand out from the crowd. What would you say it is? Would your customers be able to identify your stand-alone differentiator? Do they believe your company would go the extra mile for them? Read Andrew MacKenzie&#039;s &quot;Go the Extra Mile-It&#039;s Never Crowded&quot; to help you consider and evaluate your differentiation from competitors\u2014and whether your customers would reach the same conclusions. Subscribe to Application Factory Inc. for more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.applicationfactory.com\/?p=331\" \/>\n<meta property=\"og:site_name\" content=\"Application Factory Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AppFacInc\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-07T17:36:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.applicationfactory.com\/wp-content\/uploads\/2021\/09\/20190507072438_Go_The_Extra_Mile_Its_Never_Crowded_Bigstock_4000pxW_X_2670pxH_copy1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AppFacInc\" \/>\n<meta name=\"twitter:site\" content=\"@AppFacInc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chett Michael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.applicationfactory.com\/#website\",\"url\":\"https:\/\/blog.applicationfactory.com\/\",\"name\":\"Application Factory Blog\",\"description\":\"The Application Factories Blog for products and information.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.applicationfactory.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.applicationfactory.com\/?p=331#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.applicationfactory.com\/wp-content\/uploads\/2021\/09\/20190507072438_Go_The_Extra_Mile_Its_Never_Crowded_Bigstock_4000pxW_X_2670pxH_copy1.jpeg\",\"contentUrl\":\"https:\/\/blog.applicationfactory.com\/wp-content\/uploads\/2021\/09\/20190507072438_Go_The_Extra_Mile_Its_Never_Crowded_Bigstock_4000pxW_X_2670pxH_copy1.jpeg\",\"width\":2000,\"height\":1333},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.applicationfactory.com\/?p=331#webpage\",\"url\":\"https:\/\/blog.applicationfactory.com\/?p=331\",\"name\":\"Go The Extra Mile - It's Never Crowded | Application Factory Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.applicationfactory.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.applicationfactory.com\/?p=331#primaryimage\"},\"datePublished\":\"2021-09-07T17:36:04+00:00\",\"dateModified\":\"2021-09-07T17:36:04+00:00\",\"author\":{\"@id\":\"https:\/\/blog.applicationfactory.com\/#\/schema\/person\/114181ccaefc1096135b482510145067\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.applicationfactory.com\/?p=331#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.applicationfactory.com\/?p=331\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.applicationfactory.com\/?p=331#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.applicationfactory.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Go The Extra Mile &#8211; It&#8217;s Never Crowded\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.applicationfactory.com\/#\/schema\/person\/114181ccaefc1096135b482510145067\",\"name\":\"Chett Michael\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.applicationfactory.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fbace630c23ac161be02d51901bb4f8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fbace630c23ac161be02d51901bb4f8a?s=96&d=mm&r=g\",\"caption\":\"Chett Michael\"},\"url\":\"https:\/\/blog.applicationfactory.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Go The Extra Mile - It's Never Crowded | Application Factory Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.applicationfactory.com\/?p=331","og_locale":"en_US","og_type":"article","og_title":"Go The Extra Mile - It's Never Crowded | Application Factory Blog","og_description":"Your competitors can try and copy products and services, but they can't replicate your secret sauce\u2014what makes you stand out from the crowd. 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